Link text (Botability)

Links have descriptive text.

Impact

(ScanGov impact)

About

Link text is the clickable word or phrase in a hyperlink. When link text clearly conveys a hyperlink's target, both users and search engines can more easily understand your content and how it relates to other pages.

Why it's important

Describes the link’s purpose clearly, helping users know where it leads and improving navigation for everyone.

Error

(ScanGov messaging when a site fails a standard)

Links do not have descriptive text.

Guidance

• Google Search Central

Links

• Links do not have descriptive text

Indicators

• Botability

• Rescan
• Share
  • This page
  • LinkedIn
  • Bluesky
  • Mastodon
  • X
  • Email