Digital experience standards

Based on public policy, web protocol, guidelines and best practices.

Indicators StandardWhyGuidance
Describes webpage content in a few words.
Identifies the page's content, helping users and search engines understand it quickly.
Describes webpage content in a few words.
Describes page content briefly, helping users understand what to expect and improving search engine results.
How easy text is to read.
Improves communication by helping readers quickly understand messages without confusion or frustration.
Makes websites fit all screen sizes.
Optimizes page display for various devices, ensuring content looks good on all screen sizes and enhances user experience.
One domain works with www and non-www.
Ensures consistent site display whether users type with or without 'www,' preventing errors and improving overall accessibility.
Measures unexpected webpage content shifts.
Minimizes unexpected page movements, improving user experience by keeping content stable while it loads.
The page begins to display within 1.8 seconds.
Measures how quickly important content appears, improving user experience by reducing wait time when loading a page.
Page responds in under 0.2 seconds.
A fast response time increases interactivity and user satisfaction, leading to a more engaging experience.
Major content loads in 2.5 seconds.
Measures when the main content fully loads, improving user experience by showing the most important part of a page quickly.
Code received in 0.8 seconds.
Measures how quickly a server responds, impacting page load speed and user experience by reducing wait times.
Website title for social sharing.
Sets the website's title for social media sharing, ensuring consistent branding and better previews when content is shared.
Content category for social media.
Specifies content type for social media, improving how links are displayed and enhancing engagement when shared online.
Page title for social sharing.
Sets a clear title for shared content, ensuring accurate and engaging previews on social media platforms.
Short description of your webpage content.
Provides a brief summary of content, helping users understand what the link is about when shared on social media.
Canonical link for social sharing.
Defines the URL of the shared content, ensuring correct linking and improving how the page is displayed on social media.
Preview image for social sharing.
Sets an image for social media previews, improving engagement by displaying relevant visuals when content is shared.
Image description for accessibility
Provides a description for the image, improving accessibility and helping search engines understand the image content.