Digital experience standards

Based on public policy, web protocol, guidelines and best practices.

Standard	Why	Guidance
Page title Describes webpage content in a few words.	Identifies the page's content, helping users and search engines understand it quickly.	21st Century Integrated Digital Experience Act (IDEA) U.S. Federal Website Standards Memorandum (M-23-22)
Page description Describes webpage content in a few words.	Describes page content briefly, helping users understand what to expect and improving search engine results.	21st Century Integrated Digital Experience Act (IDEA) U.S. Federal Website Standards Memorandum (M-23-22)
Readability How easy text is to read.	Improves communication by helping readers quickly understand messages without confusion or frustration.	21st Century Integrated Digital Experience Act (IDEA) Automated Readability Index (ARI) Flesch-Kincaid (FK) U.S. Federal Website Standards Memorandum (M-23-22) Plain Writing Act of 2010
Viewport meta tag Makes websites fit all screen sizes.	Optimizes page display for various devices, ensuring content looks good on all screen sizes and enhances user experience.	21st Century Integrated Digital Experience Act (IDEA) Memorandum (M-23-22)
Zooming/scaling enabled Making images bigger or smaller.	Allows users to adjust size for better readability, improving accessibility and making content easier to view on all devices.	Web Content Accessibility Guidelines (WCAG)