Page description
Describes webpage content in a few words.
Impact
(How ScanGov measures tasklist priorities.)
Why it's important
A concise description improves click-through rates by making the content more appealing in search results.User stories
As a user browsing search results or sharing links, I want each page to have a clear and relevant description so that I can understand what the page is about before visiting it.
Error
(ScanGov messaging when a site fails a standard)
Page description is missing or unclear.
About
A page description is a short summary of a webpage, usually shown in search results. It’s set using the <meta name="description"> tag inside the <head> section of an HTML document. A good description is clear, brief, and tells users what to expect on the page. It also helps with search engine optimization.
Code
<head>
<meta name="description" content="Welcome to our website">
</head>
Links
- What’s in the head? Webpage metadata (Mozilla)