Page description

The page has a meta description that summarizes its content for search results.

Impact

About

A page description is a short summary of a webpage, usually shown in search results. It's set using the <meta name="description"> tag inside the <head> section of an HTML document. A good description is clear, brief, and tells users what to expect on the page. It also helps with search engine optimization.

Risks

Search results do not show what your page does.

Why it's important

Describes page content briefly, helping users understand what to expect and improving search engine results.

User stories

As a user browsing search results or sharing links, I want each page to have a clear and relevant description so that I can understand what the page is about before visiting it.

Code

<head>
  <meta name="description" content="Welcome to our website">
</head>

Error

ScanGov messaging when a site fails a standard:

Page description is missing or unclear.

Guidance

Indicators

Usability