Page title

The page has a unique, descriptive title shown in browser tabs and search results.

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    Impact

    ScanGov impact ratings

    About

    The HTML <title> tag sets the title of a webpage, which appears in the browser tab and search results. It helps users know what the page is about and improves search engine optimization. The <title> tag goes inside the <head> section of an HTML document. A good title is short, clear, and relevant to the page content.

    Risks

    Users cannot tell what your page is about.

    Why it's important

    Identifies the page's content, helping users and search engines understand it quickly.

    User stories

    As a screen reader user or someone navigating multiple tabs, I want each page to have a clear and unique title so that I can quickly understand the content and context of the page.

    Code

    <head>
  <title>Our website</title>
</head>

    Error

    ScanGov messaging when a site fails a standard:

    Page title is missing or unclear.

    Guidance

    Indicators

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