Page title (Usability)

Describes webpage content in a few words.

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    Impact

    (ScanGov impact)

    About

    The HTML <title> tag sets the title of a webpage, which appears in the browser tab and search results. It helps users know what the page is about and improves search engine optimization. The <title> tag goes inside the <head> section of an HTML document. A good title is short, clear, and relevant to the page content.

    Why it's important

    Identifies the page's content, helping users and search engines understand it quickly.

    User stories

    As a screen reader user or someone navigating multiple tabs, I want each page to have a clear and unique title so that I can quickly understand the content and context of the page.

    Code

    <head>
  <title>Our website</title>
</head>

    Error

    (ScanGov messaging when a site fails a standard)

    Page title is missing or unclear.

    Guidance

    Indicators

    On this page