Standard

Page title

Describes webpage content in a few words.

Indicators

Impact

(How ScanGov measures tasklist priorities.)

About

The HTML <title> tag sets the title of a webpage, which appears in the browser tab and search results. It helps users know what the page is about and improves search engine optimization. The <title> tag goes inside the <head> section of an HTML document. A good title is short, clear, and relevant to the page content.

Why it's important

Identifies the page's content, helping users and search engines understand it quickly.

User stories

As a screen reader user or someone navigating multiple tabs, I want each page to have a clear and unique title so that I can quickly understand the content and context of the page.

Code

<head>
  <title>Our website</title>
</head>

Error

(ScanGov messaging when a site fails a standard)

Page title is missing or unclear.

Guidance

Feedback