Government digital experience standards

Based on public policy, web protocol, guidelines and best practices.

Indicators Standard Why Guidance
Website title for social sharing.
The Open Graph site name tag helps define the name of the website when content is shared on social media platforms. This tag is important for consistency in branding across social media and ensures that the website is properly identified when users share content. Without it, the default title might be used, which can lead to incorrect or incomplete branding.
Content category for social media.
The Open Graph type tag specifies the type of content being shared (e.g., website, article, video, etc.) and helps social media platforms understand how to render the content. It allows for better control over how the shared content is presented, ensuring that the correct type of preview is displayed, which enhances user engagement. Without this tag, the content may not display optimally on social platforms.
Page title for social sharing.
The Open Graph title tag defines the title of the page when it is shared on social media platforms. It ensures that the title appears clearly and accurately on platforms like Facebook, Twitter, and LinkedIn. Without a well-defined Open Graph title, social media platforms may default to the page's title or pick a less relevant part of the page content, leading to poor user engagement and a less polished appearance on social media.
Short description of your webpage content.
The Open Graph description tag specifies the description that will be shown when the page is shared on social media platforms. It plays a crucial role in providing a concise and engaging summary of the page's content. Without a well-defined Open Graph description, social platforms may default to content from the page itself, which could lead to inaccurate or unappealing descriptions, potentially reducing click-through rates and user engagement on social media.
Canonical link for social sharing.
The Open Graph URL tag provides the canonical URL for the content, which is essential for social media platforms to know which page to link to when shared. If the URL is missing or incorrect, social media platforms may not correctly associate the content with the intended page, potentially causing issues like broken links or the sharing of the wrong page, which could affect user engagement and SEO performance.
Preview image for social sharing.
The Open Graph image tag is used to specify a preview image that appears when a page is shared on social media. Without this tag, social media platforms may not display any image, or they might display an irrelevant image, which could negatively affect user engagement and click-through rates. Including a proper Open Graph image ensures that the page looks attractive and engaging when shared on platforms like Facebook, X, and LinkedIn.
Image description for accessibility
The Open Graph image alt tag provides alternative text for the image specified in the Open Graph protocol. This helps improve accessibility for users with visual impairments, as screen readers can describe the image content. Additionally, providing alt text ensures that the content of the image is still conveyed in cases where the image cannot be loaded or viewed, contributing to a better user experience and broader reach.
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