Open Graph description (Usability)

Short description of your webpage content.

Impact

(ScanGov impact)

About

The Open Graph description tag specifies the description that will be shown when the page is shared on social media platforms. It plays a crucial role in providing a concise and engaging summary of the page's content. Without a well-defined Open Graph description, social platforms may default to content from the page itself, which could lead to inaccurate or unappealing descriptions, potentially reducing click-through rates and user engagement on social media.

Why it's important

Provides a brief summary of content, helping users understand what the link is about when shared on social media.

User stories

As a site visitor, I want the description of shared content to be informative and concise so that I can quickly understand what the content is about before deciding to click the link.

Error

(ScanGov messaging when a site fails a standard)

Open Graph description is missing.

Guidance

• Open Graph

Indicators

• Usability

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