Open Graph title

The page has a title for social media previews.

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Impact

ScanGov impact ratings

About

The Open Graph title tag defines the title of the page when it is shared on social media platforms. It ensures that the title appears clearly and accurately on platforms like Facebook, Twitter, and LinkedIn. Without a well-defined Open Graph title, social media platforms may default to the page's title or pick a less relevant part of the page content, leading to poor user engagement and a less polished appearance on social media.

Risks

Shared links have no title on social media.

Why it's important

Sets a clear title for shared content, ensuring accurate and engaging previews on social media platforms.

User stories

As a site visitor, I want the title of the shared content to be clear and descriptive so that I can easily understand what the link is about before clicking on it.

Code

Add inside <head>:

<meta property="og:title" content="Page Title — Agency Name">

Error

ScanGov messaging when a site fails a standard:

Open Graph title is missing.

Guidance

Indicators

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