Open Graph URL
Canonical link for social sharing.
Indicators
Impact
(How ScanGov measures tasklist priorities.)
About
The Open Graph URL tag provides the canonical URL for the content, which is essential for social media platforms to know which page to link to when shared. If the URL is missing or incorrect, social media platforms may not correctly associate the content with the intended page, potentially causing issues like broken links or the sharing of the wrong page, which could affect user engagement and SEO performance.
Why it's important
Defines the URL of the shared content, ensuring correct linking and improving how the page is displayed on social media.User stories
As a site visitor, I want the shared content to link to the correct webpage, so that I can be sure I am clicking the right link and accessing the intended content.
Error
(ScanGov messaging when a site fails a standard)
Canonical link missing.