Open Graph description

The page has a description for social media previews.

Impact

About

The Open Graph description tag specifies the description that will be shown when the page is shared on social media platforms. It plays a crucial role in providing a concise and engaging summary of the page's content. Without a well-defined Open Graph description, social platforms may default to content from the page itself, which could lead to inaccurate or unappealing descriptions, potentially reducing click-through rates and user engagement on social media.

Risks

Shared links have no description on social media.

Why it's important

Provides a brief summary of content, helping users understand what the link is about when shared on social media.

User stories

As a site visitor, I want the description of shared content to be informative and concise so that I can quickly understand what the content is about before deciding to click the link.

Code

Add inside <head>:

<meta property="og:description" content="A brief description of this page.">

Error

ScanGov messaging when a site fails a standard:

Open Graph description is missing.

Guidance

Open Graph

Indicators

Usability