Open Graph site name

The site has a name for social media and browser display.

Impact

About

The Open Graph site name tag helps define the name of the website when content is shared on social media platforms. This tag is important for consistency in branding across social media and ensures that the website is properly identified when users share content. Without it, the default title might be used, which can lead to incorrect or incomplete branding.

Risks

Site name missing in social media shares.

Why it's important

Sets the website's title for social media sharing, ensuring consistent branding and better previews when content is shared.

User stories

As a site visitor, I want rich and visually appealing previews when a website is shared on social media so that I can easily understand the content and decide whether to click on the link.

Code

Add inside <head>:

<meta property="og:site_name" content="Agency Name">

Error

ScanGov messaging when a site fails a standard:

Open Graph site name is missing.

Guidance

Open Graph

Indicators

Usability